Tag Archives: social media

Teaching them how to fish

We all know the Chinese proverb – “give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime.” While there are many services we offer that are … Continue reading

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The IMA Web Site Continuum – Interact!

In our last blog post, we discussed the Attract phase of the IMA Web Marketing Continuum. Now we turn our attention to allowing your Web visitors to Interact with your site.

Where Web sites were once considered successful if they presented simple content attractively – aka “brochureware” — today’s most winning sites consider the user before the brand itself. Continue reading

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