Tag Archives: social media
Love in the Age of Social Media
It used to be that Valentine’s Day required a bit of planning. You had to pick – and mail – the card in advance, shop for the chocolates, arrange for the florist to send the roses. But how we handle … Continue reading
Ready or Not: Facebook Timeline’s Here to Stay
The announcement this Tuesday that Facebook’s new Timeline will be mandatory for all users over “the next few weeks” has the media busy commenting about the good, the bad, and the ugly. Ever since the Timeline was made available worldwide, … Continue reading
The Year of Shopping on the Couch and under the Conference Room Table
We all knew it was coming. Every expert in the market predicted that holiday shopping this year would be the biggest cyber shopping experience ever, starting as early as Thanksgiving Day (in between the football games, on the couch) and … Continue reading
The Compassionate Side of Social Media
My brother Matt lost a much-loved pet yesterday. I learned about it via Facebook, and expressed my sympathies there. So did 22 of Matt’s other friends. But @Mulder_Cat didn’t hang out on Facebook. Being a cat of remarkable sass and … Continue reading
Web Predictions for 2011
It’s the last work day of 2010 and those of us who didn’t take time off between the holidays are winding down our year in the office. We got to talking (okay, I introduced the topic and then pushed, er, … Continue reading
Social Media Bubble – Rising or Bursting?
Among the trends bloggers are commenting on as the year draws to a close is a prediction of a social media bubble burst – while more optimistic prognosticators offer new ways in which social media will continue to permeate our … Continue reading
Your New Site Is Live – Think You’re Done? Think Again.
You’ve made the decision to redo your website, selected an internal team, hired a vendor, executed the project and now your site is live. Your editors are freely editing content and everything is running smoothly. But don’t back away just … Continue reading
Is Your Computer Getting in the Way of Your Productivity?
Back in 2005, in one of our IMA eNews articles, “Finding Your Way Back,” we commented on a New York Times Sunday Magazine article which talked about how our computers are distracting us from focusing on our work. We quoted … Continue reading
A Results-Driven Marketer’s View of the Sales Cycle
Yesterday, we talked about a candy-based marketing lesson that taught a group of students the adoption model. Today, the only kind of candy we’ve got to offer are virtual sweets – how search marketing, social media, and email marketing fit … Continue reading
Is eMail marketing kicking the bucket? A contrary view.
Yesterday, IMA’s Aimee Kessler Evans posted a blog post “Email may not be sexy, but it still delivers results.” In her post, Aimee said: … while marketing via Facebook or advertising on mobile apps may be the hottest new trend, … Continue reading
