Tag Archives: Facebook

The Compassionate Side of Social Media

My brother Matt lost a much-loved pet yesterday. I learned about it via Facebook, and expressed my sympathies there. So did 22 of Matt’s other friends. But @Mulder_Cat didn’t hang out on Facebook. Being a cat of remarkable sass and … Continue reading

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Web Predictions for 2011

It’s the last work day of 2010 and those of us who didn’t take time off between the holidays are winding down our year in the office. We got to talking (okay, I introduced the topic and then pushed, er, … Continue reading

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Social Media Bubble – Rising or Bursting?

Among the trends bloggers are commenting on as the year draws to a close is a prediction of  a social media bubble burst – while more optimistic prognosticators offer new ways in which social media will continue to permeate our … Continue reading

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A Results-Driven Marketer’s View of the Sales Cycle

Yesterday, we talked about a candy-based marketing lesson that taught a group of students the adoption model. Today, the only kind of candy we’ve got to offer are virtual sweets – how search marketing, social media, and email marketing fit … Continue reading

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What’s Big Brother Doing with Our Private Data?

A very long time ago (longer than I want to remember, frankly), I was studying for my certification in technical writing. One of our projects was a report on the future of technology, and one of my classmates gave his … Continue reading

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Is eMail marketing kicking the bucket? A contrary view.

Yesterday, IMA’s Aimee Kessler Evans posted a blog post “Email may not be sexy, but it still delivers results.” In her post, Aimee said: … while marketing via Facebook or advertising on mobile apps may be the hottest new trend, … Continue reading

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Teaching them how to fish

We all know the Chinese proverb – “give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime.” While there are many services we offer that are … Continue reading

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