Monthly Archives: May 2010
IMA Salutes Hackers For Hope
IMA recently launched the updated 2010 Hackers for Hope website and would like to take this opportunity to salute this worthy organization. Since 1988, Hackers For Hope has raised funds primarily through an annual golfing event held in Darien, CT, … Continue reading
A Results-Driven Marketer’s View of the Sales Cycle
Yesterday, we talked about a candy-based marketing lesson that taught a group of students the adoption model. Today, the only kind of candy we’ve got to offer are virtual sweets – how search marketing, social media, and email marketing fit … Continue reading
Candy-Coated Marketing Lesson
Back when I was teaching Public Relations Writing and Message Design at a local college, I used to start off with an exercise that would teach the students how the adoption process can be used to persuade individuals to purchase … Continue reading
What’s Big Brother Doing with Our Private Data?
A very long time ago (longer than I want to remember, frankly), I was studying for my certification in technical writing. One of our projects was a report on the future of technology, and one of my classmates gave his … Continue reading
On Our Toes for the Boston Ballet School
Our recent release of the Boston Ballet School’s registration module has us thinking toe shoes and tutus. Visitors to the Boston Ballet School can learn about the School’s various programs, ranging from classes for children, pre-professional dancers, and adults, which … Continue reading
Hitting the High Notes
“I love the new, energized www. operanews.com; this is true cyber-elegance,” responded one reader on the redesigned OPERA NEWS’s new blog. We have to agree. The recently launched site is an aria of Web 2.0 sophistication, spectacular imagery, new media … Continue reading
Is eMail marketing kicking the bucket? A contrary view.
Yesterday, IMA’s Aimee Kessler Evans posted a blog post “Email may not be sexy, but it still delivers results.” In her post, Aimee said: … while marketing via Facebook or advertising on mobile apps may be the hottest new trend, … Continue reading
Email may not be sexy, but it still delivers results
Online marketing grows and changes all the time. Trends come and go, new channels emerge, technology changes… but some things never change. For example, our goals always remain the same. We want results, and we want them to be measurable … Continue reading
